Can BlackBerry Monetize
Good Technology Corp.’s IP?

IP News and Information

Once upon a time, BlackBerry ruled the smartphone industry, but along came the Apple iPhone and the Samsung Galaxy, and ever since BlackBerry has faced a tough road to stay relevant in the industry it once dominated. However, that doesn’t mean that BlackBerry is no longer relevant in the mobile communications industry. In fact, the company is still going strong and it recently made a big addition to its company profile by acquiring Good Technology Corp. BlackBerry agreed to pay $425 million for Good Technology, which is not only a boost to its own business, but it also eliminates one of its competitors.

The Best Defense Is a Good Offense

Good Technology creates apps that enable employees to work safely on business-related tasks while on their personal phones and tablets. It actually counts the ten biggest banks and law firms in the world amongst its customer base, as well as all of the G7 governments. This could help BlackBerry exponentially as more and more people have moved away from using BlackBerry phones provided by their employers to using their own Android and Apple devices instead. In making the acquisition, BlackBerry noted that it was an offensive-minded move with a defensive motive. Now the question is how well can BlackBerry utilize Good Technology’s intellectual property in order to give its own bottom line a boost?

How Strong is Good’s IP Portfolio?

One way the cell phone maker plans to do this is by using Good’s secure e-mailing apps together with its experience and knowledge in assisting companies secure and manage their thousands of phones and tablets. BlackBerry plans to raise the bar in the market of enterprise of mobility with the help of Good Technology’s expertise and applications. However, there are some questions surrounding Good’s intellectual property. An ongoing litigation battle against MobileIron Inc. did not go in Good’s favor as the court ruled that MobileIron did not infringe Good’s patents. It also ruled that some of the company’s patents were actually invalid.

Combining Licenses for More Revenue

Revenue from Good’s intellectual property makes up about $25 million of the company’s annual revenue, which is about $200 million. However, BlackBerry could be in a better position to capitalize on that IP by combining it with its already existing licensing deals. That could not only strengthen the appeal and power of Good’s IP, but it could also represent a new source of added revenue for BlackBerry. BlackBerry is already expecting revenue of about $160 million from Good Technology in the first year of the deal. By combining Good’s IP with it’s own existing IP those numbers could increase going forward.

The IP Future Looks Bright

“Anytime two companies with already strong intellectual property portfolios join forces the likelihood of their IP getting stronger only increases,” notes IPTrader president, Arlen L. Olsen. That is exactly why this acquisition of Good Technology by BlackBerry is very likely to strengthen both companies’ portfolios, which will only serve to strengthen both companies’ standing in the mobile communications industry. Of course that means a stronger bottom line as well. If BlackBerry uses Good’s IP portfolio effectively with it’s current stable of intellectual property the chances of increased success seem imminent.