How Relevant Is Intellectual
Property to a Company’s Success?

IP News and Information

How many patents does your company own? Perhaps you’re a small company with a single patent and you are looking for ways to monetize it. Or, maybe your company owns a small, or large, portfolio of patents that you are trying to use to create new revenue. Many companies own intellectual property and many of those companies certainly know how to leverage it to their advantage. However, for every company that successfully capitalizes on its IP development and monetization there are probably a dozen other companies that are simply holding onto their IP and gaining little return on their investment. So just how important is intellectual property to your company’s success, including its bottom line?

Intellectual Property Still Matters

For starters, intellectual property is still important and it is still relevant for almost all companies. However, the patent world is different than it was 10 or 15 years ago, or even five years ago. With several recent court decisions going against patent holders and instead in favor of the alleged infringers, it is getting a lot harder for companies to protect what they own. That means just having patents is not enough anymore. You must know how to manage and leverage your intellectual property properly in order to make it work for you. That being said, IP, including patents and trademarks, are still relevant, they can be used for monetization and they do play a key role in a company’s financial success.

Proper Management Is the Key

Because IP does matter there are some important factors to keep in mind when building and managing your IP portfolio. According to IPTrader president, Arlen Olsen, “companies need to consider several things in order to be successful, including identifying what value its current portfolio has. Companies also need to identify what kinds of IP they are missing that they should add as well as how much and what kinds of investments into IP they should make.” Companies also need to look at monetization opportunities as well as litigation possibilities if they identify any possible infringers. Other options to consider are being acquired by, or merging with, another company. Overall, the key is to build a strong portfolio and then manage it effectively in order to maximize its monetization potential.

Consider an IP Broker

If your company owns intellectual property that’s a great start. However, it takes time and careful management in order to truly capitalize on that IP. You should also be aware that the IP market has changed and that is always evolving. Not every patent is worth millions of dollars. After all, not every piece of intellectual property is going to be the next “big thing”. That means some ideas – even some really good ones – might not ever attract an interested buyer. While IP monetization is a legitimate course to pursue the road can be long and it can take many twists and turns. Therefore, be prepared to be patient and be ready to face obstacles and rejections along the way. However, having the help of an IP broker can make a difference. If you are looking to monetize your intellectual property then contact IPTrader for assistance.